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MARKETING STRATEGY

Marketing Strategy vs. Tactics

by John Furgurson on November 1, 2009

Just a little trim around the ears — How to cut your marketing budget without hurting your brand image.

by John Furgurson on March 13, 2009

Wales tourism effort misses the fairway by a mile.

by John Furgurson on February 23, 2009

Super Sales vs. Super Brands.

by John Furgurson on January 31, 2009

Truth & Transparency — How one ski area is managing customer’s expectations.

by John Furgurson on January 13, 2009

Marketing lessons from GM — Will a $30 billion bailout buy them some focus?

by John Furgurson on December 8, 2008

Positioning — It's not what you SAY.
It's what they THINK.

by John Furgurson on July 23, 2008

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      It's what they THINK.
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