A branding blog of practical advice, ideas and examples.

Every week the Brand Insight Blog offers deep, insightful articles you can use to launch a new brand or improve your existing business ... read more →

Information is killing your advertising.

February 6, 2015

Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll […]

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Making websites work — on many levels.

December 19, 2014

It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. Regardless of the latest trends or technological bells and whistles, there are some timeless facts about this communication […]

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Is the term “inspiring bank” an oxymoron?

December 8, 2014

It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Banks are not known for their inspiring environments or groundbreaking business […]

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Five things every marketer should be thankful for.

November 25, 2014

Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in […]

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Zero-in on Branding success.

November 17, 2014

I love this saying: “The main thing is to keep the main thing the main thing.”  I think Steven Covey coined that one. When you boil it all down, that’s the essence of branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. Then when it comes to […]

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How to hire the right marketing person, the first time.

October 29, 2014

I don’t work with Fortune 500 companies. My clients rely on small, efficient teams of people for all their marketing needs. If that’s your situation, or if you have a fledgling start-up, you better think carefully about the type of marketing person you hire to spearhead the effort. The most common mistake is hiring a […]

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When Branding outpaces the Brand. And vice versa.

October 17, 2014

First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. Branding is […]

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