A branding blog of practical advice, ideas and examples.

Every week the Brand Insight Blog offers deep, insightful articles you can use to launch a new brand or improve your existing business ... read more →

Is the term “inspiring bank” an oxymoron?

December 8, 2014

It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Banks are not known for their inspiring environments or groundbreaking business […]

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Five things every marketer should be thankful for.

November 25, 2014

Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in […]

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Zero-in on Branding success.

November 17, 2014

I love this saying: “The main thing is to keep the main thing the main thing.”  I think Steven Covey coined that one. When you boil it all down, that’s the essence of branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. Then when it comes to […]

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How to hire the right marketing person, the first time.

October 29, 2014

I don’t work with Fortune 500 companies. My clients rely on small, efficient teams of people for all their marketing needs. If that’s your situation, or if you have a fledgling start-up, you better think carefully about the type of marketing person you hire to spearhead the effort. The most common mistake is hiring a […]

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When Branding outpaces the Brand. And vice versa.

October 17, 2014

First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. Branding is […]

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The Inside-Out Approach To Building A Brand.

October 10, 2014

I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees […]

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Deschutes Going National: How to grow without selling your soul.

September 5, 2014

Bend, Oregon is a small town better known for big fun than big business. There are only a few local brands that have grown to national prominence. It’s fitting that one is a beer brand. When it comes to craft brewing, Oregon is the undisputed leader. And Bend is #1 in Oregon, with the most […]

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