A branding blog of practical advice, ideas and examples.

Every week the Brand Insight Blog offers deep, insightful articles you can use to launch a new brand or improve your existing business ... read more →

Bad puns, bribes and other branding blunders

August 19, 2014
Chicken Checking for a has-been bank.

Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager […]

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Branded content – finding and providing something worthwhile.

March 24, 2014
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Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as […]

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Truth and clarity about Guerrilla Marketing

March 1, 2014
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It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term Guerrilla […]

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Brands Of Love On Valentine’s Day

February 15, 2014
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I’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable!  Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head. The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I […]

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Sports Marketing: Branding & The Olympic Rings

February 3, 2014
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The Winter Olympics begin this week from the balmy town of town of Sochi, Russia. Not my idea of a glamorous winter setting, but no matter where they’re held, I love the Winter Games. I got hooked as a boy when Franz Klammer made his infamous,  gold medal downhill run at the Innsbruck Games, and […]

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The Duck Dynasty brand goes high fashion.

January 27, 2014
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How do you know when the alignment of the planets has gone completely askew? When the guys from Duck Dynasty are featured in GQ magazine. Yessir, that’s right. The Robertson clan has risen from the swamps of Louisiana to the pages of GQ. On one page you have Bradley Cooper, ”the prettiest man on the planet,”  throwing […]

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Paralysis by analysis – How fear and data can kill great marketing.

January 19, 2014
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In golf, over analysis never  produces good results. If you’re thinking too much —  plotting the shot, rethinking the shot, regripping the club and worrying about the position of the left pinky at the moment of impact — you’re going to fail. Same thing happens in many marketing departments and small businesses. People get stuck in […]

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