From the category archives:

CASE STUDIES

Living The Brand, Scott Bedbury Style.

by john furgurson on September 26, 2008

State Farm is Where??? A customer service disaster.

by john furgurson on August 12, 2008

Positioning — It's not what you SAY.
It's what they THINK.

by john furgurson on July 23, 2008

Bare breasts mean business at Starbucks.

by john furgurson on April 30, 2008

Isn’t “Inspiring Bank” an oxymoron?

by john furgurson on March 24, 2008

One of the worst words in marketing: “Huh?”

by john furgurson on February 7, 2008