About the author…

John Furgurson is a brand strategist, creative director, copywriter, published author and father living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding.  Bio on John Furgurson John’s LinkedIn page John on Facebook

Thanks to Carol Sternkopf for the photo.

I started the Brand Insight Blog with two thoughts in mind:

1. Sharing knowledge is good for my business and good for my career.

2. If I write well and tell good stories, an audience will present itself.

In 2008 I had no plans beyond that… Just start writing. Stick to what I know — to what I’ve been doing for 25 years. And teach people something that’ll help them succeed in businesses. The rest would take care of itself, I figured.

And I was right, there is an audience out there. There are plenty of entrepreneurs, marketing professionals and business owners who keep coming back for more brand insight. More business advice. More practical, how-to tips. And more personalized branding assistance. In fact, the site has grown into a product in and of itself. A Brand, even. So thanks for reading.

About my avatar…  

Shot it myself while taking website photos for a client at a construction site. My kids were tagging along, and I caught them summiting a substantial mountain of earth.

Totally unscripted and authentic. No posing, no art direction, no photo shop work. Just kids, being kids.

Heroic. Strong. Innocent. And full of possibilities. A lot like some brands I know.

If you want to add  strength and inspiration to your marketing or advertising efforts, give me a call. 541-815-0075 or email me directly at JohnF@bnbranding.com.   If you’re in Bend, stop in… We’re in the Alexander Drake Building downtown. 250 NW Franklin Ave. Suite 425, Bend, OR 97701.

{ 4 comments… read them below or add one }

Stasi July 8, 2010 at 7:09 pm


I work in the research industry – primarily focused in the areas of data collection and operations – love the action, the people and the convergence of arts and science. I’m in a new role now… While I was looking for sales leads I stumbled upon your blog. Appreciate your thoughts.

BTW I assume you found the webmaster/developer/web marketing know-it-all – also impressive.

Zoila angeles January 12, 2012 at 10:36 am

Nice post I’ve bookmarked it on Digg under “About John Furgurson – branding advice & coaching”. So hopefully our friends can give you a visit. Kudos for content!

Sarah Downey January 12, 2012 at 5:50 pm

Hey there:

I’m a lawyer and privacy advocate at Abine, an online privacy startup in Boston (http://www.abine.com), and I write our privacy blog (http://abine.com/wordpress). I recently came across Branding Insight, and I thought it was excellent.

We’re actually going through a rebranding right now: the name “”Abine”" was a placeholder that somehow stuck, and none of our customers can pronounce it. It stood for A Bit Is Not Enough (when it comes to privacy). Ick. Anyway, the topics of privacy and branding may not have a lot of overlap, but the fact that you’re a blogger means that you’re involved in a lot of online privacy issues: things like how you handle copyright issues or takedown requests, whether you track your site visitors, and how you store your visitors’ data (if at all). When you’re a webmaster, all sorts of things can come out of the wordwork. I wanted to say hi and extend myself as a resource in the privacy and internet-tracking sphere. You cover a lot of topics, and I’d be happy to help if you find yourself in that realm in one of your posts.

My stance isn’t “”don’t ever use the internet”"–it’s a great part of our lives–but instead get control over the internet; make it safer; and keep doing what you’re doing–just be smart about it. That’s why we make software that blocks covert tracking, but doesn’t interfere with a person’s internet experience.

I would love to hear what you think about advertisers collecting data about you and your interests to target you with ads and to sell to third parties. Is it a concern? Something you don’t really worry about? Something you don’t quite understand?

I look forward to connecting soon!


Keith Allen March 30, 2012 at 11:09 am

Dear Webmaster (Brandinsightblog.com),

I just happened to visit your site http://www.brandinsightblog.com/ and couldn’t stop myself to compliment on your good work. My name is Keith Allen and I maintain a website “http://www.advertisingforsmallbusiness.org/” providing free information about Advertising for Small Business. I am trying to frequently add new information and resources to my site that will benefit my readers positively.

As our sites target the same type of readers I was wondering if you’d be interested in exchanging links with my website. If you agree, I will add your site on my website’s resources page “http://www.advertisingforsmallbusiness.org/resources.php”.

Many thanks and keep up the good work.

Kind Regards,
Keith Allenssss

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