I started the Brand Insight Blog
with two, very simple ideas in mind:

1. Sharing knowledge is good for my business and good for my career.
2. If I write well and tell good stories, an audience will present itself.

In January of 2008 I had no plans beyond that… Just start writing. Stick to what I know — to what I’ve been doing for 25 years. And teach people something that’ll help them succeed in businesses. The rest would take care of itself, I figured.

And I was right, there is an audience out there. There are plenty of entrepreneurs, marketing professionals and business owners who keep coming back for more brand insight. More business advice. More practical, how-to tips. And more personalized branding assistance. In fact, the site has grown into a product in and of itself. A Brand, even. So thanks for reading.

About the author… John Furgurson is a brand strategist, writer and father living in the very livable town of Bend, Oregon. He’s co-owner of BNBranding.

Bio on John Furgurson John’s LinkedIn page John on Facebook

About my avatar…  Gotta have a tiny little photo for all those social media apps these days. But I didn’t want anything reminiscent of all those real estate ads that I loathe, so I chose this picture of my kids…

Shot it myself while taking website photos for a client at a construction site. Evan and Elise were tagging along, as they used to do, and I caught them summiting a substantial mountain of earth.

Totally unscripted and authentic. No posing, no art direction, no photo shop work. Just kids, being themselves.

Heroic. Strong. Innocent. And full of possibilities. A lot like some brands I know.