2 responses

  1. Joanne
    February 11, 2013

    Great article. Appreciate the last resolution about not falling into the Sale, Sale, Sale trap. I think more businesses need to break free of this one. Sharing!

  2. Private Labeled Water
    May 18, 2013

    I agree to the point stop throwing money at the latest, greatest deal of the day. In the initial stage of my business I’d spend lots of money on marketing and branding activities that didn’t gave any kind of return on investment. Sometime small investments like customized water bottles, building signage and email marketing are more helpful.

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