6 responses

  1. Paige C. Willey
    December 2, 2012

    Great thoughts here. If you make a video that just has a talking head, it might as well be a documentary. You should communicate with visual elements, not just auditory ones.

  2. asher
    December 11, 2012

    Thanks for the input! Very interesting. Can you recommend some simple easy to use video editing software for a training product I’m creating? I need to insert some slides as I speak…


  3. Steve Schwartz
    December 12, 2012

    Great points! Just like you said, I always tell my clients is that a video should tell a story. It has a beginning, a middle, and an end. That end should be a “call to action”. Marketing video doesn’t pay off (in terms of dollars) until the viewer takes some sort of action based on the video.

  4. Steve “@PodcastSteve” Lubetkin
    December 13, 2012

    We always urge clients to think visually for a video. We don’t like green screens, we think it looks fake and part of the reason you do videos is to build trust with prospective clients. Inauthentic backgrounds or trickery undermines that. We also dislike the very popular “words on a screen” videos that have no images whatsoever, just flash a bunch of facts at you. Please, just give me the white paper, I can read! Video should do exactly what others here have said, “Tell me a story.” that is the formula prescribed by Don Hewitt more than 40 years ago for “60 Minutes,” and it is no less relevant today for marketing videos. And also, try not to sell so hard. It shouldn’t be a commercial! People don’t watch them on tv, if it feels like a commercial, they won’t watch it on the web either. Tell stories, be like a news crew, cover your company. That’s it.

  5. Stjepan Alaupovic
    December 13, 2012

    Very clear and concise article!

    Hey Asher, if you’re looking for something easy, then I’d suggest iMovie or Windows Movie Maker.

  6. Rob
    December 21, 2012

    I completely agree – the majority of brands aren’t using video to its full potential. From a brand strategy (http://www.milesdesign.com/about/brand-strategy) point of view, using video needs to be done in a strategic way. Does your brand offer a product of service that requires video to help explain and introduce the topics?

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