5 responses

  1. Marjorie Valin
    November 14, 2012

    Advertising has been maligned in recent years as difficult to measure, but as a branding medium, I still believe it takes center stage. Several years ago the AAF launched a campaign to show that advertising was how “Great Brands Got to Be Great Brands”, a great campaign developed by Carmichael Lynch and guided by a powerful advisory board of ad and media execs. The ads showed a Coca Cola bottle, a Sunkist orange, an Altoids package and the Energizer Bunny, among others – with “advertising” replacing the name. The name was unnecessary because the brand was iconic.

  2. Utah Advertising
    November 15, 2012

    Definitely a good start to own an idea that optimistically can lead you to something valuable and will definitely attract your target audience and this notion really helped me a lot.

  3. Iris T. Trujillo
    January 12, 2013

    Yes, brand ideas are too big for advertising, but I believed that we had stopped defining our job as “advertising” a while ago. A brand idea can be experienced throughout many medias, each with a defined purpose within the whole project: think at a tv commercial that is a trailer for a website where you can experience the brand message, join a social network and download discout coupons for your grocery store. Thinking that web is for brand ideas and tv is for sales is the kind of naive attitude that we can’t stand in our clients.

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    April 21, 2013

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