8 responses

  1. Dan S.
    September 5, 2012

    I second the idea that emotion trumps logic. Great brands create an emotional connection with their consumers and as such each interaction goes beyond a simple purpose or use, it becomes a personal ritual.

  2. Marissa Sayno
    September 11, 2012

    Do you believe that customer service is the new marketing? I think that making your customers feel valued is the key to branding success, regardless of their buying power, status, etc. I love that you mentioned emotions here and sadly, telling a great story and making that human connection is fast becoming a lost art. Sometimes, you wonder if it’s over optimization, marketing automation or both.

  3. Anthony
    September 11, 2012

    Great article. It is hard to remember your original values and beliefs down the line and somewhere they get convoluted and can take a back seat to the sale. This is a great idea for every company to sit down and go over their initial values, thank you for reminding us the importance this has to not only us as a company, but to our consumers.

  4. Tai Chi Chuan w Gdansku
    September 16, 2012

    Thanks.what a lengthy and in depth article but full of useful information

  5. Stacy Williams
    September 25, 2012

    You got a really useful blog. I have been here reading for about an hour. I am a newbie and your success is very much an inspiration for me.

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