http://www.brandinsightblog.com/2010/01/26/disruption-as-a-branding-discipline/ Tagline about this blog .... Sun, 29 Jan 2012 19:44:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.brandinsightblog.com/2010/01/26/disruption-as-a-branding-discipline/comment-page-1/#comment-460 Andy Cingolani Tue, 23 Feb 2010 18:23:14 +0000 http://www.brandinsightblog.com/?p=538#comment-460 Another thought: At what point do we become saturated with disruption. There are times I feel like we are all so much harder to impress with something new and disruptive than we were just a few years ago. We've been disrupted so many times that it's no longer a unique experience. You mention Avatar, but I would contend that Toy Story was a lot more disruptive at it's time, with much less to boast about, technologically. And this is why we aren't as impressed with Avatar now. Maybe in today's culture, to truly disrupt is to speak openly and honestly. Look to the Domino's Pizza commercial where they admit to being bad, but not they've corrected the problem. Thanks for the post. Another thought: At what point do we become saturated with disruption. There are times I feel like we are all so much harder to impress with something new and disruptive than we were just a few years ago. We’ve been disrupted so many times that it’s no longer a unique experience. You mention Avatar, but I would contend that Toy Story was a lot more disruptive at it’s time, with much less to boast about, technologically. And this is why we aren’t as impressed with Avatar now. Maybe in today’s culture, to truly disrupt is to speak openly and honestly. Look to the Domino’s Pizza commercial where they admit to being bad, but not they’ve corrected the problem. Thanks for the post.

]]> http://www.brandinsightblog.com/2010/01/26/disruption-as-a-branding-discipline/comment-page-1/#comment-305 Judy Shasek Wed, 27 Jan 2010 13:17:02 +0000 http://www.brandinsightblog.com/?p=538#comment-305 Play on a computer using your feet while you stand on the mouse. I am launching that weird and disruptive concept. Just being disruptive isn't enough. We also need to have a great quality product and fills a need - but YES! To get the first look disruption is important. Great article. Play on a computer using your feet while you stand on the mouse. I am launching that weird and disruptive concept. Just being disruptive isn’t enough. We also need to have a great quality product and fills a need – but YES! To get the first look disruption is important. Great article.

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