Comments on: Marketing Strategy vs. Tactics

By: student

student — Sun, 29 Jan 2012 19:44:43 +0000

so thankful there are people like you could explain things clearly

By: Kathy

Kathy — Fri, 20 Jan 2012 00:16:48 +0000

I definitely learned something here…thanks for the information!

By: Courtney

Courtney — Tue, 17 Jan 2012 19:42:21 +0000

Great job explaining this! From previous research, I found a ton of awful articles about the subject, but you clearly explained it with excellent details! Thank you!

By: Jeff Geoghan

Jeff Geoghan — Wed, 04 Jan 2012 13:49:37 +0000

Nice summation and nice placement on page one BTW! It’s nice to be “found”.

In my industry of real estate sales strategy is almost completely sublimated by tactical efforts. In my consulting with agents they trip over themselves to tell me about their “strategies” which consist of hiring website companies or CMS software or a newfangled yard sign.

When I sit down with them and start working through their approach to objectives/strategy (deliberately ignoring tactical items) their eyes usually glaze over or they confess to wanted to just “do something”.

By: Monique ~Mo'Love~ Bradford

Monique ~Mo'Love~ Bradford — Mon, 19 Dec 2011 04:46:27 +0000

This article was wonderfully written and very informative!! I’m an internet marketing major and the discussion this week is the difference between strategy and tactic. You article has been a great help to better my understanding of the two.

By: Confession: I have no idea what most people mean by ‘strategy’ « commsaddict

Mon, 05 Dec 2011 20:08:25 +0000

[...] little confused by strategy then I suggest you have a read of this fabulous post by John Ferguson @ brandinsightblog.com. It certainly helped clear up some of my [...]

By: Angie @AgentKnowHow

Angie @AgentKnowHow — Sun, 13 Nov 2011 21:29:41 +0000

John, I can’t not explain how much this post as meant to me. I shared it with my associates already and I am most certain that I will share it again this time next year as it has helped me to lead my real estate agents in devising their business plans. Asking the what if’s questions and other questions like: how will you achieve this, what’s the value of achieving this is extremely helpful.

By: Toya

Toya — Wed, 09 Nov 2011 21:52:37 +0000

Great article! The final paragraph with the what if’s was most helpful for me. It made sure every bit of confusion was removed. Which I had read it sooner!

By: David Livingstone

David Livingstone — Mon, 07 Nov 2011 06:58:05 +0000

Nicely said. Was looking around for an article such as this to send to a colleague, and didn’t want to have to write up something myself – and you said it much better than I could have. Much appreciated.

By: Amber

Amber — Sat, 05 Nov 2011 21:17:03 +0000

Thanks for clarifying things for me I am a second year marketing student and this is surprisingly very helpful while writing some essays
Cheers.