Comments on: A new spin on the Pepsi logo. http://www.brandinsightblog.com/2009/06/05/a-new-spin-on-the-pepsi-logo/ Tagline about this blog .... Wed, 16 Jun 2010 08:33:12 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Olivier Blanchard http://www.brandinsightblog.com/2009/06/05/a-new-spin-on-the-pepsi-logo/comment-page-1/#comment-99 Olivier Blanchard Fri, 26 Jun 2009 20:28:09 +0000 http://brandinsightblog.com/?p=243#comment-99 The new logo is as dangerously generic as a poorly crafted "message" (next post). In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It's too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again. Instead, we got this. *sigh* The new logo is as dangerously generic as a poorly crafted “message” (next post).

In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It’s too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again.

Instead, we got this. *sigh*

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