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Olivier Blanchard June 26, 2009 at 10:28 pm

The new logo is as dangerously generic as a poorly crafted “message” (next post).

In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It’s too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again.

Instead, we got this. *sigh*

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