http://www.brandinsightblog.com/2009/05/11/one-tough-mother-two-marketing-objectives/ Tagline about this blog .... Wed, 16 Jun 2010 08:33:12 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.brandinsightblog.com/2009/05/11/one-tough-mother-two-marketing-objectives/comment-page-1/#comment-94 Cha Ching Fri, 05 Jun 2009 03:00:35 +0000 http://brandinsightblog.com/?p=227#comment-94 I guess I am not surprised they changed up their ad campaign. I just read something about this the other day, it is call complacency - they have attained / exceeded their goal, virtually no competition it isn't about brand anymore, it is about bottom line and by going with a bigger agency they think they will get more. As if they needed anymore. What a pity. I guess I am not surprised they changed up their ad campaign. I just read something about this the other day, it is call complacency – they have attained / exceeded their goal, virtually no competition it isn’t about brand anymore, it is about bottom line and by going with a bigger agency they think they will get more. As if they needed anymore. What a pity.

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