Comments on: Brands that are built to last. http://www.brandinsightblog.com/2009/04/17/brands-that-are-built-to-last/ Tagline about this blog .... Sun, 29 Jan 2012 19:44:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nick http://www.brandinsightblog.com/2009/04/17/brands-that-are-built-to-last/comment-page-1/#comment-91 Nick Sun, 24 May 2009 02:38:49 +0000 http://brandinsightblog.com/?p=185#comment-91 Great post! However, just like the above comment, I think that perhaps Hilfiger was trying to reinvent themselves and shift their brand to changing trend, and stay on top of it. I'm curious to know how to draw the line between the core and the trend. Great post! However, just like the above comment, I think that perhaps Hilfiger was trying to reinvent themselves and shift their brand to changing trend, and stay on top of it. I’m curious to know how to draw the line between the core and the trend.

]]> By: onbrands http://www.brandinsightblog.com/2009/04/17/brands-that-are-built-to-last/comment-page-1/#comment-89 onbrands Wed, 29 Apr 2009 02:57:17 +0000 http://brandinsightblog.com/?p=185#comment-89 Mike, I'm curious on that point as well. I can't think of any examples... though we could certainly point to brands that have revived themselves (Apple, Harley Davidson, Cadillac)... I'm not sure reinvention is the right term though. John, good post. I agree that great brands are built on one core idea, one you're able to deliver upon. Mike, I’m curious on that point as well. I can’t think of any examples… though we could certainly point to brands that have revived themselves (Apple, Harley Davidson, Cadillac)… I’m not sure reinvention is the right term though.

John, good post. I agree that great brands are built on one core idea, one you’re able to deliver upon.

]]> By: Mike Frizzi http://www.brandinsightblog.com/2009/04/17/brands-that-are-built-to-last/comment-page-1/#comment-90 Mike Frizzi Wed, 22 Apr 2009 20:04:50 +0000 http://brandinsightblog.com/?p=185#comment-90 Good post. Lately I have seen more and more brands move away from their established and successful positions. The Hilfiger example is an old one, but it is no less relevant. I wonder how many companies have had successful reinventions of their respective brands? None spring to mind... Good post. Lately I have seen more and more brands move away from their established and successful positions. The Hilfiger example is an old one, but it is no less relevant. I wonder how many companies have had successful reinventions of their respective brands? None spring to mind…

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