Comments on: From Cola Wars to Computer Wars – Microsoft misses again. http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/ Tagline about this blog .... Wed, 16 Jun 2010 08:33:12 +0000 http://wordpress.org/?v=2.9 hourly 1 By: JP http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-88 JP Fri, 24 Apr 2009 01:31:13 +0000 http://brandinsightblog.com/?p=180#comment-88 Hey, great post. It's hard to argue against Apple's ability to create innovative and well-designed products. They really know how to appeal to people with not just new concepts but attractive final products. Microsoft, as you say, doesn't quite match Apple in this department. They don't seem to get it. Cheers, JP The Sports Brand Review Hey, great post. It’s hard to argue against Apple’s ability to create innovative and well-designed products. They really know how to appeal to people with not just new concepts but attractive final products. Microsoft, as you say, doesn’t quite match Apple in this department. They don’t seem to get it.

Cheers, JP
The Sports Brand Review

]]> By: mikefrizzi http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-83 mikefrizzi Fri, 10 Apr 2009 16:38:09 +0000 http://brandinsightblog.com/?p=180#comment-83 Thanks for the response. I look forward to your next post. Thanks for the response. I look forward to your next post.

]]> By: johnfurgurson http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-87 johnfurgurson Fri, 10 Apr 2009 02:03:46 +0000 http://brandinsightblog.com/?p=180#comment-87 You're right, MS is definitely reacting to Apple's ads, without much consideration for anything else. That's the problem. They're constantly following Apple's lead, when it really should be the other way around. I believe the casting that TBWA did with Justin Long was a good choice because Apple does have a bit of a rep as being snobbish. Both actors are great. You’re right, MS is definitely reacting to Apple’s ads, without much consideration for anything else. That’s the problem. They’re constantly following Apple’s lead, when it really should be the other way around.

I believe the casting that TBWA did with Justin Long was a good choice because Apple does have a bit of a rep as being snobbish. Both actors are great.

]]> By: kefwhedge http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-86 kefwhedge Fri, 10 Apr 2009 01:42:25 +0000 http://brandinsightblog.com/?p=180#comment-86 FANTASTIC! FANTASTIC!

]]> By: mikefrizzi http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-85 mikefrizzi Thu, 09 Apr 2009 23:45:09 +0000 http://brandinsightblog.com/?p=180#comment-85 In regards to "Apple has always been a premium brand that’s not for everyone. That’s not news. So why does Microsoft continue to run ads that help cement that message?" Do you think that the Apple vs. PC ads, where they have a very normal looking justin Long representing Apple, actually moves Apple away from the 'premium brand' image they have? It seems they have gone to great lengths to show just how accessible they are as a brand and a product. In my view MS is harnessing this image Apple has created and is reacting to that, rather than to the longstanding perceptions. Thoughts? In regards to “Apple has always been a premium brand that’s not for everyone. That’s not news. So why does Microsoft continue to run ads that help cement that message?”

Do you think that the Apple vs. PC ads, where they have a very normal looking justin Long representing Apple, actually moves Apple away from the ‘premium brand’ image they have? It seems they have gone to great lengths to show just how accessible they are as a brand and a product. In my view MS is harnessing this image Apple has created and is reacting to that, rather than to the longstanding perceptions.

Thoughts?

]]> By: Graham Smith http://www.brandinsightblog.com/2009/04/04/from-cola-wars-to-computer-wars-microsoft-misses-again/comment-page-1/#comment-84 Graham Smith Sun, 05 Apr 2009 07:22:34 +0000 http://brandinsightblog.com/?p=180#comment-84 Thank you for such a well written and insightful article. This debate always humours me, so great to see it all laid out in such a way that really makes Microsoft look pretty lame. Of course they are not, but in terms of advertising and Apple, they seem destined to just get it wrong. Awesome Graham Thank you for such a well written and insightful article. This debate always humours me, so great to see it all laid out in such a way that really makes Microsoft look pretty lame.

Of course they are not, but in terms of advertising and Apple, they seem destined to just get it wrong.

Awesome
Graham

]]>