Comments on: Super Sales vs. Super Brands. http://www.brandinsightblog.com/2009/01/31/super-sales-vs-super-brands/ Tagline about this blog .... Wed, 16 Jun 2010 08:33:12 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Jeffrey Summers http://www.brandinsightblog.com/2009/01/31/super-sales-vs-super-brands/comment-page-1/#comment-71 Jeffrey Summers Sun, 01 Feb 2009 13:11:46 +0000 http://brandinsightblog.com/?p=130#comment-71 Amazingly true. I read so much crap about how coupons and discounts are THE only way to survive, create trial, etc...that it is very refreshing to see someone who doesn't agree that retailers need to kill their brand or give away their margins to be successful. Thank you Amazingly true. I read so much crap about how coupons and discounts are THE only way to survive, create trial, etc…that it is very refreshing to see someone who doesn’t agree that retailers need to kill their brand or give away their margins to be successful. Thank you

]]> By: Charles http://www.brandinsightblog.com/2009/01/31/super-sales-vs-super-brands/comment-page-1/#comment-72 Charles Sun, 01 Feb 2009 04:40:13 +0000 http://brandinsightblog.com/?p=130#comment-72 Well said. I agree that Nordstrom's is the model to follow for discounting while staying true to the brand promise. They really have it figured out. Macy's on the other hand has so many sales that they have trained their customers to only shop when there is a sale. Well said.

I agree that Nordstrom’s is the model to follow for discounting while staying true to the brand promise. They really have it figured out. Macy’s on the other hand has so many sales that they have trained their customers to only shop when there is a sale.

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