Comments on: Put some meat in your marketing messages. http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/ Tagline about this blog .... Tue, 16 Mar 2010 23:39:25 +0000 http://wordpress.org/?v=2.9 hourly 1 By: decarter http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-24 decarter Fri, 22 Aug 2008 07:53:13 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-24 Found your blog via the triiibe. Great insights that keenly highlight some of the angst at our B2B startup. Practical stuff to chew on. Thanks. Dawn Carter Found your blog via the triiibe. Great insights that keenly highlight some of the angst at our B2B startup. Practical stuff to chew on.

Thanks.

Dawn Carter

]]> By: compliancebranding http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-23 compliancebranding Thu, 14 Aug 2008 12:21:47 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-23 Good article John. I've read your work before - we're on the same page. In my experience creatives don't sell when they design. Most I would say (my opinion) have never read a book on marketing. They design to win awards. To be clever. This is their first motivation. I adhere to a bit of wisdom I read years ago (authour unknown): "It's not creative unless it sells." Ad agencies like the one mentioned early in your article play to the company's ego. Many small businesses are asleep at the switch when it comes to brand positioning and the power of differentiating themselves, while nodding in agreement, many times they blindly go to market with that fancy slogan and award winning creative. But when nothing changes and sales remain flat - they can only watch from the sidelines as their competition (who get it) lead them. Ed Roach, The Brand Corral These are the companies who are happy with mediocrity and are comfortable with being a follower. It takes a 'genuine' entrepreneur to recognize the opportunities of brand positioning and the balls to step out and lead. Good article John. I’ve read your work before – we’re on the same page.

In my experience creatives don’t sell when they design. Most I would say (my opinion) have never read a book on marketing. They design to win awards. To be clever. This is their first motivation.

I adhere to a bit of wisdom I read years ago (authour unknown): “It’s not creative unless it sells.”

Ad agencies like the one mentioned early in your article play to the company’s ego. Many small businesses are asleep at the switch when it comes to brand positioning and the power of differentiating themselves, while nodding in agreement, many times they blindly go to market with that fancy slogan and award winning creative. But when nothing changes and sales remain flat – they can only watch from the sidelines as their competition (who get it) lead them.

Ed Roach, The Brand Corral

These are the companies who are happy with mediocrity and are comfortable with being a follower. It takes a ‘genuine’ entrepreneur to recognize the opportunities of brand positioning and the balls to step out and lead.

]]> By: Import from China http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-18 Import from China Tue, 22 Jul 2008 09:59:32 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-18 Great info - keep up the great work. Great info – keep up the great work.

]]> By: Blackhatseo http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-22 Blackhatseo Mon, 21 Jul 2008 00:06:21 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-22 I like the layout here. Btw, my blog is dofollow, stop by and grab a link. Bobby. I like the layout here. Btw, my blog is dofollow, stop by and grab a link. Bobby.

]]> By: Kristin Bryan http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-21 Kristin Bryan Wed, 02 Jul 2008 23:53:46 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-21 I just found your blog on bendblogs.com I'm glad I did! I'll be visiting it often. Thanks for your insight and wisdom I just found your blog on bendblogs.com
I’m glad I did! I’ll be visiting it often. Thanks for your insight and wisdom

]]> By: Whisper | The Weekly B.S. http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-20 Whisper | The Weekly B.S. Fri, 27 Jun 2008 00:32:56 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-20 [...] Brand Insight Blog - Bend, Oregon, USA Put some meat in your marketing messages. For ad agencies, strategy is not a [...] [...] Brand Insight Blog – Bend, Oregon, USA Put some meat in your marketing messages. For ad agencies, strategy is not a [...]

]]> By: Matt http://www.brandinsightblog.com/2008/06/25/put-some-meat-in-your-marketing-messages/comment-page-1/#comment-19 Matt Wed, 25 Jun 2008 00:39:48 +0000 http://brandinsightblog.wordpress.com/?p=33#comment-19 Strategy is only executable if you know the brand. We spend to much time in the creative world and don't realize that what is truly important is selling widgets for the client. Strategy is only executable if you know the brand. We spend to much time in the creative world and don’t realize that what is truly important is selling widgets for the client.

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